Privacy Policy

Last Updated: October 5, 2026

KTPF LLC d/b/a The Guild Pilates + ("The Guild," "we," "us," or "our") respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have regarding your information when you visit our website, book or attend classes, purchase memberships or other services, or otherwise interact with The Guild.

1. Information We Collect

Depending on how you interact with The Guild, we may collect the following categories of information:

Information you provide to us

This may include:

  • Your name

  • Email address

  • Phone number

  • Mailing or billing address

  • Account and login information

  • Membership, package, and purchase information

  • Class bookings and attendance history

  • Communication and marketing preferences

  • Information you provide when contacting the studio

  • Information you voluntarily provide to help us provide appropriate services, such as information about physical limitations, injuries, or other considerations relevant to your participation in Pilates

  • Information you provide when participating in studio events, promotions, surveys, or other activities

Payment information

Payments and payment-related information are processed through our booking and payment systems, including Mindbody and its applicable payment-processing services. We do not need or intend to collect your complete payment card information directly through our website.

Information collected automatically

When you use our website, certain information may be collected automatically, such as your IP address, browser type, device information, pages visited, and general website usage information. We may use cookies or similar technologies to operate, secure, and understand our website and improve the user experience.

2. How We Use Your Information

We may use personal information to:

  • Create and manage your client account

  • Schedule and manage classes, appointments, memberships, and packages

  • Process payments and purchases

  • Communicate with you about your account, bookings, memberships, purchases, and studio operations

  • Respond to questions and requests

  • Send appointment, booking, account, and other service-related communications

  • Send marketing communications, including emails and text messages, when permitted and consistent with your communication preferences

  • Administer promotions, events, referrals, surveys, and other studio programs

  • Understand how clients use our services and improve our classes, services, and operations

  • Maintain the security and functionality of our website, systems, and services

  • Comply with applicable laws and legal obligations

  • Protect the rights, safety, and property of The Guild, our clients, staff, and others

We may also use aggregated or de-identified information for purposes such as understanding trends and improving our business. Information used in this manner is not intended to identify individual clients.

3. Our Service Providers

The Guild uses third-party service providers to help us operate our business. These providers may process personal information on our behalf to provide the services we use.

Mindbody

We use Mindbody to manage client accounts, class schedules and bookings, memberships and packages, payments and billing-related information, and certain client communications and preferences.

Information submitted through or processed by Mindbody may also be subject to Mindbody's own privacy practices and Privacy Policy.

LoyalSnap

We use LoyalSnap to support certain email, text-message, and marketing communications. Information used for these communications may include your name, email address, phone number, communication preferences, and information about your relationship with The Guild.

Google Workspace

We use Google Workspace, including services such as Gmail, Google Drive, Google Docs, Google Sheets, Google Forms, and Google Voice, to operate our business and communicate with clients, staff, instructors, and other parties.

Information processed through these services may include contact information, communications, documents, forms and submissions, scheduling or operational information, and other business information. Google may process and store this information on our behalf as part of the services it provides to The Guild.

We may use other service providers from time to time as our business operations change. We expect those providers to handle personal information in accordance with applicable law and our agreements with them.

4. How We Share Information

We do not sell your personal information.

We may share personal information with:

  • Service providers that help us operate our business, such as booking, payment, communication, website, and technology providers

  • Our instructors, staff, and contractors when access is reasonably necessary to provide services or operate the studio

  • Professional advisors, such as attorneys, accountants, or insurance providers, when reasonably necessary

  • Government authorities, courts, or other parties when required by law or legal process

  • Other parties when reasonably necessary to protect the rights, safety, security, or property of The Guild, our clients, or others

  • A successor or purchaser in connection with a merger, sale, restructuring, or other business transaction involving The Guild

We do not share personal information with third parties for their own independent marketing purposes except where you have separately provided appropriate consent or where otherwise permitted by law.

5. Marketing Communications

We may send you information about The Guild, including class offerings, events, promotions, news, and other studio communications.

You can unsubscribe from marketing emails by using the unsubscribe instructions included in the email. You may also opt out of marketing text messages by following the instructions provided in the message, such as replying STOP when supported.

Please note that opting out of marketing communications does not prevent us from sending important service-related communications, such as booking confirmations, schedule changes, account notices, or other communications necessary to provide services you have requested.

6. Information Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

No method of transmitting or storing information is completely secure, however, and we cannot guarantee absolute security of your information.

7. Information Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and financial records, administer memberships and transactions, resolve disputes, comply with legal obligations, and otherwise fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information and the reason it was collected.

8. Your Choices and Privacy Requests

You may contact us to ask about the personal information we maintain about you or to request that we correct inaccurate information.

You may also request that we stop sending you marketing communications as described above.

Some information may need to be retained when required by law, necessary to complete a transaction, or reasonably necessary for legitimate business purposes. In addition, information maintained by third-party service providers may be subject to those providers' own policies and procedures.

If you have a privacy-related question or request, please contact us using the information below. We may need to verify your identity before completing certain requests.

9. Third-Party Websites and Services

Our website and communications may contain links to websites, applications, or services operated by third parties. This Privacy Policy does not govern the privacy practices of those third parties.

For example, when you use Mindbody to create or manage your client account, book a class, or interact with Mindbody's services, your information may also be governed by Mindbody's Privacy Policy and applicable terms.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

10. Children's Privacy

The Guild's services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website.

If you believe a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or applicable law.

When we make changes, we will update the Effective Date at the beginning of this policy. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or how The Guild handles personal information, please contact us:

The Guild Pilates +
3337 Sutherland Ave.
Knoxville, TN 37919
info@theguildstudio.com
(865) 217-6409

Last Updated: October 5, 2026

SMS Terms of Service

When you opt in to receive text messages from The Guild Pilates +, you agree to receive text messages related to The Guild, including class and booking information, studio updates, events, promotions, and other marketing or service-related messages for which you have provided consent. Message and data rates may apply. Message frequency varies.

Text HELP for help. Text STOP to cancel.

You can cancel this service at any time by texting STOP. After you send the message "STOP" to us, we will send a reply message to confirm that you have been unsubscribed. After this, you will no longer receive messages through the service. If you want to join again, you may opt in again through an available The Guild signup method.

If at any time you forget what keywords are supported, text HELP. After you send the message "HELP" to us, we will respond with instructions on how to use the service and how to unsubscribe.

Carriers are not liable for delayed or undelivered messages.

For questions about the text-message service, please contact us at info@theguildstudio.com.

For information about how The Guild collects, uses, and shares personal information, please see our Privacy Policy above.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.